And, if you can cause someone to laugh, that person will not only remember your slogan but also likely tell it to a friend. If you can create some type of emotional or inspirational attachment to your slogan, people will remember it for a long time. For example, Nike’s “Just Do It” sparks inspiration, and it is known around the world. Some of the most memorable slogans make people laugh or evoke some type of emotion, inspiration, or memory. You want your construction slogan to be just as timeless so that it locks into the audience’s mind and creates relevancy. It should make complete sense throughout the year for as long as you are in business.Ĭonsider Folgers’ “The best part of waking up is Folgers in your cup.” No matter the season, this is still relevant for all coffee lovers.
Working with seasonal, special, or limited-time events is great for your social media, but your slogan should be timeless. Skanska created an uplifting slogan with only seven words. Ten words or less typically provides plenty of space for creativity without losing your audience’s attention. The fewer words it takes to make your point, the better. If your slogan is too long, people may scroll past it and struggle to get a sense of what your company is all about. Your slogan should be front and center on your construction company’s website. If it’s too long, you might not be able to take it all in, at least not without swerving off the road. If it’s short, you can glance at it and understand the words quickly. Imagine driving down the highway and seeing a company’s billboard. If they do, they are less likely to remember it. If your slogan is too long or complicated, there is a good chance that no one will read it. It’s important to understand that reading your slogan takes time out of someone’s day, and people’s attention spans have decreased over the years. However, if most of those you ask do not get the joke, it’s best to move on to other slogans. If you get a good response, put your idea to work. Ask some trusted friends, family members, or colleagues for their opinions before finalizing your slogan. If you would like to do the same, remember that what makes sense to you may not make sense to everyone. However, it can also be a slippery slope. This is not a bad thing as it can actually be very humorous.
Many companies like to use a play on words with their construction slogans. Therefore, the clearer you can be on who you wish to advertise your construction company to, the more relevant you can make your slogan. However, if you hope to branch out more, some of your target audience may not understand what your slogan means. If, for example, you plan to only market your services to locals, it is okay to use local slang in your slogan. You need to be very clear on your target audience so you can adapt accordingly. Without creating something relevant to those you want to target, you are fighting a losing battle. As with any messaging or marketing you do, your target audience has to be at the center. The following eight tips can help you create a construction slogan that suits your business. Bechtel grabs its audience’s attention with this forward-looking slogan.
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